Nine times out of ten, new sellers tell Matt they want eBay to be the full-time job. Work for yourself. Own your time.
The median Australian wage he used in the video is about $90,000 a year (the average gets pulled up by high earners; the median is the number most people actually live on). That is profit, not revenue.
Here is the one-person, garage-scale plan from the goal planner with those inputs.
The full-time plan at 40% margin
Assumptions Matt used:
- Profit goal: $90,000 a year
- Profit margin: 40% (high-end typical; most efficient stores sit 30–40%)
- Average sale price: $50
- Sell-through: 90% over 90 days
- No team, no warehouse. A 5x3 single-car garage.
That plan needs:
- $225,000 in eBay sales per year
- 4,500 items at $50
- 13 sales a day, or 87 a week, or 375 a month
- About $600 of sales per day, $18,750 per month
- $685 of asking price listed every day, including weekends, or about $4,800–$5,000 a week
- Roughly 96 products a week if they really are $50 items
That is the version where the metrics on the left stay ideal. Move them and the listing quota blows out.
What happens when the metrics slip
Margin 30% (storage unit, a bit of help, more overhead): $300,000 in sales, $913 listed per day, $6,400 a week.
Sell-through 75% instead of 90%: $1,100 listed per day, $7,692 a week.
Margin 25% and sell-through 75%: $1,300 listed per day, $9,000 a week, $360,000 in sales. That is no longer a one-person garage. It is a team, which then knocks margin down again.
If you cannot hold 40% and 90%, the "quit your job" plan is a listing treadmill.
Your number might be $75,000 or $120,000. The planner is the same. Change the profit goal. Watch the listing quota.