90-day store health. At a glance.

A good week of sales can hide a store that's slowly going stale. Flippedit tracks the key performance indicators for the last 90 days, scored against targets you can edit, so you know whether the store is actually on track.

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What it is
Sell-through rate, average sale price and unlisted stock ratio over the last 90 days, scored against targets you set.
You still do
Set the targets once, then check the score.
eBay already does
Shows sales and traffic, not whether the store is healthy or just busy.
What changes
A good week no longer hides a store that is slowly going stale.

The numbers behind your store

Review sell-through, average sale price and inventory ratios together, with a rolling view of how your store is doing.

  • Your core metrics Sell-through rate, average sale price, unlisted stock ratio and your lowest priced active listing.
  • Targets that fit your store Targets you set, green when you are on track.
  • A longer view A rolling 90-day view, not a good week that hides a slow slide.

How it works in Flippedit

Store health scores the last 90 days against targets you set. It sits on the dashboard next to profit, so you can see whether the store is healthy or just busy.

Sell-through rate

Items sold divided by items listed over the last 90 days. The metric eBay's search cares about most, and the best sourcing score you have.

Average sale price

The average across sold items in the window, so you can tell whether you are drifting toward low-value stock.

Unlisted inventory ratio

Unlisted stock as a share of active listings. A rising ratio means the death pile is growing faster than you list.

Lowest priced active listing

The cheapest thing on the shelf, as a check on listings that are not worth the fees.

Targets you edit

Each metric has a target. Change it to suit what you sell. Green means on target, amber means needs work.

Next to stale stock

The stale listings card and the auto relist controls sit alongside, so the fix is one click from the score.

A few things you might be wondering.

Get clear on the details before you connect your store.

What is store health in Flippedit?

A rolling 90-day view of the key performance indicators for your eBay store: sell-through rate, average sale price, and inventory ratios, each scored against targets you can edit.

Why does sell-through rate matter on eBay?

Sell-through is a strong signal of store health to eBay's search engine. A store full of stale listings has a low sell-through rate, which can drag down the ranking of every listing you have.

Can I set my own targets?

Yes. Each metric is scored against a target you can edit, and shows green when you're on track. You decide what a healthy store looks like for your business.

How is this different from the eBay Seller Hub dashboard?

Seller Hub shows sales activity. Store health scores your store the way you'd assess a business: is stock moving, are prices holding, is inventory balanced? It also sits next to your true profit numbers, which Seller Hub doesn't have.

See where your eBay business stands.

Connect eBay and two years of sales, fees and refunds import in minutes. Add what you paid and see what you actually kept, before you decide.

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