Seller Hub sells. Flippedit shows profit.

Different jobs, not a teardown

eBay Seller Hub is good at the job eBay needs you to do: get inventory live, talk to buyers, despatch on time, run promotions, and not lose the thread of orders.

Flippedit is good at the job eBay does not need you to do: know whether the store is a business.

When people search “seller hub profit” they are looking for a number Hub will not give them. When they search “ebay seller hub vs” they want to know if they should switch. You should not switch. You should add the missing layer.

Side by side

Topic	Seller Hub	Flippedit
What it is	eBay's free selling console	Independent profit and inventory layer
Cost	Included with selling	$39 AUD/mo or $299 AUD/yr
Listings and fulfilment	Create, edit, ship, message	Not a listing editor
True per-item profit	Sale price and some fee context	Sale minus fees, ads, postage, COGS, refunds
Fees	In reports and order views	Flippedit pulls fees daily via the official API
Stale inventory	Sort and filter	Age, capital trapped, optional auto Sell Similar
Tax / P&L	Download and rebuild	Year-round records plus accountant-ready summary
Other marketplaces	eBay only	Log FB Marketplace, flea markets, one-offs
Mobile	eBay selling apps	Native profit apps for iPhone and Android

Keep Hub for:

• Creating and editing listings
• Processing orders and shipping
• Messaging buyers and returns
• eBay promotions and store settings

Add Flippedit for:

• What you actually kept after every fee and cost
• Not rebuilding profit from CSVs
• Seeing which inventory is burning capital
• Goals and cleaner numbers at tax time

Why “Seller Hub profit” is a dead end

Hub can tell you an item sold for $58.25 (an average sale in one sample window). It can show fee estimates or billed fees in a report you download. It cannot subtract the $7 you paid at Vinnies unless you maintain that somewhere else.

Somewhere else is usually a spreadsheet. That is how this comparison secretly becomes three tools: Hub, a sheet, and your memory. Flippedit is the attempt to make the second and third unnecessary.

The dashboard figure of $2,890.14 profit on $6,854.36 revenue is not a Seller Hub widget. It needs COGS. The “3 items need cost data” banner is the product admitting when it still lacks your half of the story. Hub never asks, so it never warns.

How they work together

1. Sell in Seller Hub. Listing, shipping, and messaging stay where they are. Your buyers never see Flippedit.
2. Flippedit syncs daily. Sales, fees, shipping charges, and promoted listing costs flow in daily. You add COGS once.
3. Run the business side. True profit per item, stale stock flagged, goals tracked, P&L at EOFY.

Revoking access is an eBay settings action. We cannot hold the connection hostage.

Honest limits

Flippedit will not:

• Outrank Hub as a listing tool
• Print labels
• Answer “why did this buyer open a case”
• Replace eBay's traffic reports
• Be free (Hub is)

Seller Hub will not:

• Know your cost of goods
• Attribute promoted listing cost to true margin
• Auto-end stale listings with a profit check
• Give your accountant a P&L that includes the flea market table

If you only need the first list, pay eBay nothing extra and stop reading. If you need the second, the comparison is over.

Traffic reports vs money reports

Hub's performance tools are about eBay's marketplace: impressions, click-through, conversion, promoted campaign volume. Those matter if you are debugging a title.

They are not profit. A listing can convert beautifully at a price that loses money after ads and postage. Hub will congratulate the conversion. Flippedit will show $7.49 on $21.71 with a $4.34 ad fee and let you decide whether to repeat it.

The reverse is also true. Flippedit will not tell you why search impressions fell this week. Open Hub for that. The comparison falls apart when you ask one product to do the other's report.

Multi-account

Seller Hub is one account at a time, the way eBay is built. If you run more than one store, you already live in a tab circus.

Flippedit is one connected store today. Extra accounts are coming as an add-on to your subscription: the same profit layer across stores. If your “vs Seller Hub” pain is actually “I have three Hubs,” say so at signup. Do not subscribe expecting three eBay accounts in one login today.

What happens on day one

You do not migrate listings. You do not change buyer-facing URLs. You connect, history imports, and Hub looks the same. The only new habit is adding cost of goods and glancing at the dashboard instead of downloading a payments report.

If day one feels like a new selling OS, someone oversold you. It should feel like a new set of books next to the same shop counter.

Who should skip Flippedit

A handful of sales a year, no interest in margin, no ads, no leftover stock. Hub is enough.

Who should not skip it: anyone who has opened Hub, seen a big sales number, and still could not answer what they kept. That is the whole product.

Promoted listings in both tools

Hub is where you set the ad rate and see campaign volume. Flippedit is where that rate becomes an ad fee on a specific sale ($4.34 on the DVD example in the product). If you only live in Hub, “promoted listings are working” means clicks. If you live in both, it means margin after the click.

Sellers who pause Flippedit and keep Hub ads are back to a spreadsheet problem. The comparison is not Hub vs ads. It is Hub's campaign UI vs a profit tracker that can host the invoice on the SKU.

Returns

Hub owns the return: message the buyer, approve, send a label. Flippedit owns the consequence: that sale is no longer profit. If you only watch Hub, a returned week still looks like a sold week in your head. If you only watch Flippedit, you might miss that you still need to ship the label today.

Use both. That sentence is the page.

Price against “free”

Free is a strong argument until you count the hours and the restocks you made on false winners. Flippedit is $39 AUD a month or $299 AUD a year. Signup is a free 7-day trial, nothing charged until it ends. Cancel anytime; you keep access until the period ends. Payments already made are not refundable.

Mobile is the same split. The eBay app is for offers, messages, and labels on the go. The Flippedit app is for profit, purchases, and whether yesterday was actually a good day. Install both or you will use neither at the right moment.

Start free 7-day trial. Leave Seller Hub exactly where it is. Judge us on the profit view Hub cannot open.