Our Story

Built by eBay Sellers, for eBay Sellers

We started FlippedIt because manually tracking profits was painful and time-consuming. Now we're helping eBay sellers understand their real profitability and grow their businesses with confidence.

Our Mission

Making Profit Tracking Simple and Accurate

Every eBay seller deserves to know their real profits without spending hours on spreadsheets. We built FlippedIt to automatically track every sale, fee, and cost so you can focus on what matters most—growing your business.

Our mission is to empower resellers with the financial insights they need to make smarter sourcing decisions, optimize their pricing, and scale sustainably.

2025

Founded by an eBay seller and a software developer who wanted to eliminate manual profit tracking

$3M+

Revenue Tracked

Our Core Values

These principles guide everything we do, from product development to customer support

Seller-First

We're eBay sellers ourselves. Every feature we build solves a real problem we've experienced. Your success is our success.

Simplicity

Profit tracking shouldn't require a finance degree. We make complex calculations simple and insights easy to understand.

Transparency

No hidden fees, no confusing pricing tiers. We're upfront about costs and committed to honest communication with our community.

Continuous Growth

We're constantly improving. Your feedback shapes our roadmap, and we ship new features and improvements every month.

Accuracy First

Your financial data is critical. We obsess over accuracy in every calculation so you can make confident business decisions.

Community Driven

Our community of sellers shares tips, strategies, and support. Together we're stronger and smarter.

The FlippedIt Story

How an eBay seller and a software developer built the tool to eliminate manual profit tracking

1

The Problem

As eBay sellers, we were spending hours manually tracking profits in spreadsheets. Calculating profitability for every sale was tedious and error-prone. We knew there had to be a better way.

2

The Solution

We started building FlippedIt—a tool that automatically calculates profits for every sale. Using eBay's API, we eliminated manual tracking and provided insights impossible to get from spreadsheets.

3

The Launch

We shared FlippedIt with friends who sold on eBay, and the response was overwhelming. We officially launched in 2025 to help eBay sellers eliminate manual profit tracking.

4

Today & Beyond

FlippedIt is tracking millions in revenue and helping eBay sellers understand their true profitability. Our goal? To become the essential financial tool for every eBay seller worldwide.

Meet the Team

A lean two-person team: an eBay seller and a software developer

Built with Care by the Founders

We're a two-person team passionate about helping eBay sellers succeed. Unlike big corporate software, we're accessible and invested in your success. When you send us an email, you're talking directly to the founders who build and maintain FlippedIt.

eBay Seller

Bringing real-world selling experience and insights

Software Developer

Building reliable, secure software

Ready to Track Your Real Profits?

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