Your 90-day total on the eBay app changes every day. Beginners screenshot it in Facebook groups and ask: "Am I doing okay?"
Usually they have no idea how to read it.
Flippedit co-founder Matt walked through four real stores from those groups. Two problems showed up in all four. Neither was "eBay is dead."
The two numbers hiding in the 90-day total
Sell-through rate (STR) = orders ÷ active listings, over the last 90 days.
Matt's examples from the video:
- 154 orders ÷ 438 listings = 35%
- The other three stores sat at 28%, 18%, and 35%
The seller who asked "am I doing okay?" was the 18% store: 250 active listings, and only 18% of the store selling every 90 days.
The target is 90% over 90 days. Over 100% is better. 200–400% happens when you sell the store more than once in a quarter.
Average sale price (ASP) = 90-day revenue ÷ orders.
The same four stores came in at $32, $35, $47, and $37. None cleared $50, which Matt treats as the side-hustle floor.
They had done the work: 150–400 active listings. The work was not converting because both metrics were off.
What a healthy 90-day total looks like
Matt's own store in the video:
- $28,484 revenue over 90 days
- 450 active listings
- 471 orders
- STR 104%
- ASP about $60
The garage behind him turns over every quarter. Then he replenishes it. That is the loop. A 400-listing store with 50 orders is the other loop: more work, less cash, then a Facebook post that eBay is dead.