Comparison
Seller Hub is eBay's free toolkit for listing and fulfilling. Flippedit is for sellers who need true profit and business visibility that Seller Hub was never built to own. Most people use both.
7-day free trial · Cancel anytime · Connects via the official eBay API
We are not trying to replace Seller Hub. Flippedit connects via eBay's official API and sits next to it. Seller Hub runs the selling, Flippedit runs the business.
Keep Seller Hub
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| Topic | Seller Hub | Flippedit |
|---|---|---|
| What it is | eBay's free control centre for listings, orders, messages, and store tools | Third-party app for true profit, inventory health, goals, and cleaner books |
| Cost | Included with selling on eBay | Paid plans (Lite manual, Pro automated). 7-day trial on both |
| Listing & fulfilment | Create listings, manage orders, ship, answer buyers | Not a listing editor. You still list and ship in eBay / Seller Hub |
| True per-item profit | Shows sale price and some fee context; COGS and full cost picture are on you | Sale price minus fees, shipping, COGS, refunds, and promoted listing costs |
| Fees & costs | Fee information lives in eBay reports and order views | Pro pulls fees daily via the official eBay API and pairs them with your costs |
| Stale inventory | You can sort and filter; no dedicated “capital trapped” profit view | Monitors stale listings and auto ends & relists them with Sell Similar |
| Goals & store health | Traffic and performance tools focused on eBay metrics | Profit goals, sell-through style health signals, and business-facing dashboards |
| Tax / P&L | Download reports and rebuild in a spreadsheet or accountant tool | Year-round records plus accountant-ready P&L summaries |
| Other marketplaces | eBay only | Log Facebook Marketplace, flea markets, and one-off sales alongside eBay |
| Mobile | eBay / Seller Hub apps for selling workflows | Native Flippedit apps for profit, purchases, and store numbers on the go |
Step 1
Keep listing, shipping, and messaging exactly where you do it today. Nothing about your selling workflow changes.
Step 2
Sales, fees, shipping, and promoted listing costs flow in automatically via the official eBay API. You add COGS once.
Step 3
True profit per item, stale stock flagged and auto-relisted, goals tracked, and accountant-ready numbers at tax time.
If you sell a handful of items a year and never care about true margin, Seller Hub alone may be enough. If spreadsheets already feel painful, or you cannot answer “what did I actually make last month?”, that is the problem we built for.
Start free trialNo. Seller Hub stays your home for creating listings, processing orders, shipping, and messaging buyers. Flippedit sits next to it and handles the business layer: true per-item profit after fees and COGS, stale inventory, goals, and tax-ready records.
No. Flippedit is an independent app that connects to your eBay account through eBay's official API. You authorise the connection through eBay's own consent flow and can revoke it any time.
Seller Hub knows what you sold and what eBay charged, but it doesn't know what you paid for the item, your packaging and shipping costs, or your off-eBay sales. Without cost of goods, a sales report can't tell you what you actually kept.
Only if you turn on stale-listing automation, which ends listings that have gone quiet and relists them with eBay's Sell Similar. Everything else is read-only: Flippedit pulls your sales and fee data, it doesn't edit your listings.
No. On the Pro plan your eBay sales, fees, and shipping costs sync automatically every day. You add your cost of goods, and Flippedit does the rest. Manual entry is only for off-eBay sales like Facebook Marketplace or flea markets.
Related features
Connect eBay, add your costs, and see what you kept — per item, every day.
Free trial · Cancel anytime